Passionate about wine

Crafting prestige quality, alcohol liberated wines

We answered the call for better quality alcohol-free wines

people at a table dining

The fastest growing segment in the global beverage sector, alcohol-free is seeing robust growth and diversity over a range of products. Wine is the most difficult to get right, however it is one of the most desired products in the market. Nothing can replace the flavour, food affiliation, sense of occasion and ritual that wine and sparkling wine possesses.

ZENO produces prestige quality wines while investing in research and development to continue setting new standards in alcohol-free wine quality.

The team

Our team has extensive experience in all aspects of the industry. We are hands on and understand the desires of consumers.


David Hodgson MBA

Founder & CEO


Will Willis

Commercial Director


Jane Masters MW

Technical Director

What’s behind

ZENO (334-262 B.C.) was a trader from Cyprus. Shipwrecked off the coast of Greece, he wandered, haggard and sunburned, into Athens - where he met the prominent thinker Socrates, who became his mentor and teacher.

It was the beginning of one of history’s most influential schools of philosophy, Stoicism.

He was lauded for the 4 virtues which underpin the ZENO brand:

  • moderation


    “The excess of pleasure is pain” ━ Almeida Garrett

  • wisdom


    “It's not what happens to you, but how you react to it that matters” ━ Epictetus

  • Justice


    “They who live in harmony with themselves live in harmony with the universe” ━ Epictetus

  • Courage


    How few there are who have courage enough to own their faults, or resolution enough to mend them” Benjamin Franklin

The Roman statesman and philosopher, Cicero, symbolised the sum of these virtues as "Knowledge, the fist in hand” which is the ZENO logo.

When ZENO wasn’t busy philosophising, his main enjoyment was to sit in the sun eating figs and drinking wine.

See? It’s all about balance. Our goal is not to preach. ZENO's mission is to craft the best alcohol-liberated wine alternatives possible, with regional and varietal expression, for the more discerning wine drinker on occasions where they choose not to drink alcohol.

How is it made?

Find out more about ZENO’s winemaking process here.