ZENO (334-262 B.C.) was a trader from Cyprus. Shipwrecked off the coast of Greece, he wandered, haggard and sunburned, into Athens - where he met the prominent thinker Socrates, who became his mentor and teacher. It was the beginning of one of history’s most influential schools of philosophy. An analogy that can easily relate to modern day life…
He was lauded for the 4 virtues which underpin the ZENO brand:
Moderation
“The excess of pleasure is pain” Almeida Garrett
Wisdom
“It's not what happens to you, but how you react to it that matters” Epictetus
Justice
“They who live in harmony with themselves live in harmony with the universe” Epictetus
Courage
“How few there are who have courage enough to own their faults, or resolution enough to mend them” Benjamin Franklin
These four virtues are all branches of ‘knowledge’, as symbolised by the Roman statesman and philosopher, Cicero with his “fist in hand” which became the logo for all things ZENO.
When ZENO wasn’t busy philosophising, his main enjoyment was to sit in the sun eating figs and drinking wine.
See? It’s all about balance. Our goal as a company is not to preach. Their mission is to craft the best alcohol-liberated wine alternatives possible, with regional and varietal expression, for the more discerning wine drinker on occasions where they choose not to drink alcohol.